Amongst the things I’ve been doing recently in terms of music-making is trying to improve my Facebook band page, and hopefully make it a place for people to hang out and discuss my tracks, and hopefully download some of those tracks while they’re visiting. So far I’ve only got about 40 fans, which isn’t a lot, but while they’re visiting my page, they’ll want something to listen to…
So, is Facebook the place to do all of this for someone like me who isn’t that well-known? I’m not sure right now. A lot of the bands I’ve seen on Facebook have some free tracks on there, plus fan photos, gigs, and other announcements. A place for fans to hang out. I guess that a lot of bands on Facebook have already got a big following, or at least some sort of following. They’ve been playing gigs, so the people who go to the gigs might want to share their experiences and want to connect with the band members and get more of them and their music. The same probably goes for a band or solo musician who has had a hit record or is well-known on TV and in the music press. The same as before. They’ve already got some sort of following.
I honestly don’t know if Facebook is the right place for someone like me who hasn’t played a gig or hasn’t already got a following. I know that people like Lily Allen built up a following on Myspace. Maybe it was the way Myspace is set up that makes it musician-friendly and fan-friendly. Music player, a place to post comments, a mini-blog, some photos, and that’s it. All in one place. However, she probably used it for people who’d seen her in gigs and in the press to connect with her.
Can you build up a following or get loads of fans on Facebook if you haven’t already got a regular following? I’ve had one of my tracks, albeit a remix of another band’s tune, released on a CD, been played on radio, and even been in the top 30 of radio airplay charts. The same track was on an EP on an Indie record label, and was followied by a couple more remixes, also released on indie labels. However, do the people who buy those tracks and listen to them on Soundcloud, Last FM, Beatport, and Bandcamp want to connect with a musician who they’ve never seen in person, who hasn’t been on the tv, or who hasn’t created a buzz. The website “The New Rockstar Philosophy” says that Facebook ads work for bands who have a “serious” budget. Most relatively unknown bands haven’t got a serious budget so that’s out. I usually send my Facebook friends those wonderful “suggest” messages, and other bands probably do too. I guess most people ignore those messages, and certainly don’t recommend your band to their friends if you do the “suggest” thing.
So, should I stick to Myspace to connect with my “fans” or “friends” (I have over a thousand) but I guess most of those are people who went on Myspace to plug their own music when it was the in thing. Should I use Facebook ads or just plug my Facebook page all over the web? I think the answer is that I can’t up the interest in my music by my Facebook page alone. I’m going to have to do a couple of gigs and connect with the masses, and maybe create a buzz or two.